Connected Vehicles
Coverage
Advertising Availability
Target by
Target by arrondissement, neighbourhood, business district or travel corridor.
Reach commuters, professionals, tourists and high-value passengers during their journeys.
Choose campaign duration from one week to one month or request a custom enterprise campaign.
| TIER | Discovery | Growth | Premium | Exclusive |
|---|---|---|---|---|
| GUARANTEED IMPRESSIONS/DAY | 12.5% (600) | 25% (1200) | 50% (2400) | 100% (4800) |
| TARGETING | 1 zone (2–3 arrondissements) | 2–3 zones or off-peak rotation | Paris-wide, peak commute hours | Paris-wide, all day-parts, category exclusivity |
| FROM (2 WEEKS,EXCL. VAT) | €1,800 | €3,400 | €6,200 | €11,000 |
Prices excl. VAT, 2-week minimum campaign; –15% on a 4-week commitment. Guaranteed impressions are each tier's share of the fleet's daily measured total (4,800/day, 100 VTC vehicles).
Why the per-impression cost sits above standard OOH CPM benchmarks (€2–25 depending on format): these are individually measured impressions, not the inflated opportunity-to-see estimates traditional billboards and metro/bus networks report. The premium is what the Attention Score is meant to justify — which is why documenting its methodology (dashboard, point 3) is not optional: it is what makes this pricing defensible in front of an advertiser.
Save up to 37.5% when booking before 1 December 2026.
Days
Hours
Minutes
Seconds
Limited-time introductory pricing ends on 1 December 2026.